Personalized digital menus are among the ideas Starbucks is considering for customers who agree to be identified when they walk in, according to Gizmodo.
"We're also exploring experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," Niccol remarked.
Gizmodo's report does not establish how customers would enroll, what information would identify them, or how that information would be protected.
Of course, the comparison does not mean Starbucks plans to scan customers' eyes.
The response did not explain how arrival recognition would work or what safeguards would protect customer information.