The astonishing numbers behind F1’s US commercial boom Formula 1’s boom of American sponsorship has reached the point where 83% of commercial partners supporting the 11 teams on the grid are US-based. That incredible statistic was shared by Williams team boss James Vowles when speaking on stage at at ‘Fueling the Future’ - a business reception hosted by The Race in conjunction with Axios Live in downtown Miami ahead of this year’s Miami GP. Talking about how the United States has become the commercial lifeblood of F1 in recent years, Vowles told guests at the packed event: “The US is our most important - by a long way - business contributor. “In terms of partners, sponsors on the cars, 83% of them are US-based. “If I roll back five years ago, our presence in the USA was fairly small. We had Austin [for the US GP], that was about it. Miami in year one [2022] wasn’t the pinnacle it is now.” And even for the minority of partners that are not US-based, Vowles added that “there’s not a single partner that we have that doesn’t want to be here in Miami. It’s just one of the crown jewels". He added: “It’s a very unique layout, in the centre of the [Hard Rock] stadium. You have this sort of hub with all the teams together at the same time. You have to walk through tens of thousands of fans to get to the pit wall. “But it’s very enjoyable. And for me, it’s good positioning in the US. It’s such a unique way to invite your partners to be part of the race. All three US races [Miami, Austin, Las Vegas] are different in their own right.” Quality over quantity While some teams on the grid have chosen to capitalise on