Chinese tech company Dreame is preparing for an Australian automotive launch in 2027 – but the company’s ambitions stretch far beyond simply selling electric vehicles. The brand, which already sells robot vacuums and smart home products locally, is openly pursuing the same vertically integrated ecosystem strategy that transformed Xiaomi from a smartphone maker into one of China’s most powerful technology companies. Dreame’s expansion into the automotive realm follows a familiar Chinese tech-industry playbook: establish trust through affordable consumer electronics, then gradually pull customers deeper into a connected ecosystem spanning homes, devices, mobility and daily life. “Our strategy remains clear,” a Dreame spokesperson told carsales, “to develop an intelligent technology ecosystem of Dreame products that solve everyday problems both inside and outside the home. “The arrival of our Nebula NEXT range of vehicles is the next major step in this strategy.” Dreame’s existing products – robot vacuums, smart appliances and wearables – are not side businesses orbiting a future car company. They are part of the main event. The strategy closely mirrors Xiaomi’s rise in China, where smartphones became the central hub controlling everything from home appliances to electric vehicles. Xiaomi’s cars have since become smash hits, selling out in record time. And they’re expected to arrive in Australia in 2028. Dreame appears to be building toward the same destination. “We have just unveiled an extensive lineup of new products across entirely new categories, including automotive,” the spokesperson said. “Our expansion into mobile phones, kitchen appliances, environmental appliances, and smart wearables allows us to become more integrated into customers' everyday routines and homes.” The phone is expected to become the connective tissue binding that ecosystem together, linking smart home products with Dreame’s future vehicles in much the same way Xiaomi’s HyperOS integrates its phones and EVs in China. For Australian buyers,