Moving from consumer electronics into enterprise technology isn’t simply a matter of selling to different customers. According to Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific, it requires changes that affect how a company develops technology, supports customers, and measures success. In this exclusive interview with Frontier Enterprise, Kim discusses the differences between consumer and enterprise markets, as well as the lessons learned along the way in addressing businesses’ evolving needs. What breaks when a consumer hardware company enters enterprise infrastructure? The first thing that breaks is the assumption that great products sell themselves. In consumer markets, you win on specifications and price, and the relationship largely ends at the point of sale. Enterprise infrastructure demands something entirely different: a go-to-market model, service architecture, and organisational mindset built around consultation, accountability, and continuity. What breaks first in practice is trust, or rather, the inability to build it. Enterprise decision-makers across Asia-Pacific need confidence that their technology partner will be present not just at installation, but years down the line. That is why we have invested in remote diagnostics, rapid replacement capabilities, and cross-border service coverage designed for the geographic and regulatory complexity of this region. The returns on that commitment show up in the numbers. In the first quarter of 2026, our Vehicle Solutions business exceeded a 6% operating profit margin. Product quality is only part of the equation. Enterprise clients need confidence that their technology partner will remain present and accountable throughout the lifecycle of the relationship. The product is the starting point. The partnership is what sustains the business. How do enterprise infrastructure economics differ from the consumer electronics model? Consumer electronics is a volume and velocity business: thin margins, transactional revenue, and product cycles measured in months. Enterprise infrastructure inverts almost all of those assumptions. Sales