Participating retailers have included Home Bargains, B&M, Budgens, Costcutter and Sports Direct, according to Big Brother Watch’s research.
In documented cases, however, alerts have been treated as sufficient to justify confrontation, bag searches, removal and store bans.
Big Brother Watch reported the case of Danielle Horan, who was wrongly placed on Facewatch’s watchlist and labeled a thief.
Facewatch later acknowledged, according to Big Brother Watch, that both its technology and a human “super-recogniser” had mistaken her for someone else.
Big Brother Watch describes the process, as quoted by TechRadar, as a bureaucratic ordeal.