South Korea has long been recognised as a global leader in information technology. And today, its ITS solutions stand as a testament to this leadership. With decades of investment in smart infrastructure and transportation, Korea is now demonstrating a new wave of innovation through pioneering companies and demonstration programmes. These highlight the Asian nation’s vision for safer, greener, and more efficient mobility in fields such as artificial intelligence, digital twins, Vehicle to Everything (V2X) and autonomous driving. By reducing congestion, improving safety, and lowering emissions, ITS technologies directly enhance quality of life for citizens. The country’s approach is not merely about adopting new technologies but about creating a holistic ecosystem where technology, policy, and everyday life converge to redefine how people and logistics move. At the core of Korea’s ITS ecosystem are companies that successfully merge cutting-edge digital solutions with practical applications for everyday transport. Real-time traffic prediction From advanced traffic management platforms to Al mobility services, Korean innovators are redefining how cities move. Numerous Korean companies in the field are deploying real-time traffic prediction systems that integrate big data analytics with cloud-based platforms. These enable municipalities to reduce congestion and improve commuter experiences. In addition, they are taking the lead in connected vehicle technologies, ensuring seamless communication between cars, infrastructure, and pedestrians. Not only are these efforts improving traffic flow – they are also laying the groundwork for autonomous driving environments where safety and efficiency are optimised. A major highlight is Korea’s demonstration programme. This brings together start-ups, established enterprises, and public agencies to test and refine next-generation ITS solutions in real-world environments. These range from autonomous shuttle services operating in several Korean cities to intelligent road safety systems that leverage sensors and Al to prevent accidents. By fostering collaboration between private innovators and public authorities, Korea ensures that