UK Businesses Urged to Prioritise Cybersecurity and Misinformation in 2026, Report Finds UK Businesses Urged to Prioritise Cybersecurity and Misinformation in 2026, Report Finds Press Release Date 03-10-2026 New research finds that UK consumers are demanding business action on data breaches, disinformation, and supply chain risks. LONDON, UNITED KINGDOM, March 10, 2026 /EINPresswire.com/ -- To safeguard their reputation in 2026, UK businesses must urgently prioritise cybersecurity, data privacy, and countering misinformation, according to The Vantage Point report released today by global consultancy Reputation Leaders. Top UK Risks in 2026 from The Vantage Point Cybersecurity is Paramount: A clear majority of UK consumers (59%) believe businesses should prioritise planning for cybersecurity or data privacy breaches, making it the top reputational risk to proactively manage in 2026. Misinformation is a Major Threat: Nearly half (47%) of respondents want businesses to plan for the risks of misinformation, disinformation, or deepfakes, a risk amplified by the rapid advancement of AI. Economic and Geopolitical Concerns: An economic recession (40%) and supply chain & geopolitical trade disruption (40%) are high on the public's list of concerns in the wake of a year defined by tariffs, wars, and economic uncertainty. The Climate Change Divide: While climate change ranks lower overall (29%) as a priority, there is a significant generational gap. 37% of 18–24-year-olds want businesses to prioritise climate change, an understandable concern as it is they who will be most burdened by the effects of climate change over the long term. "What British citizens are telling us is that the risks of technology accelerated by AI, from cybersecurity to deepfakes, are of high reputational importance," said Laurence Evans, CEO of Reputation Leaders. "As such, deep technology issues are not just operational. They are also reputational risks if not anticipated and managed.” A Call to Action for UK