Velo and McLaren Mastercard Formula 1® Team Launch Global Competition to Make Motorsport Fans' Ultimate Dreams a Reality - The Live Your Fandom campaign, established by Velo and the McLaren Mastercard Formula 1® Team, returns for 2026 to bring more moments of originality to motorsport by championing authentic fandom and delivering unparallelled experiences throughout the F1 season LONDON, July 21, 2026 /PRNewswire/ -- Velo and the McLaren Mastercard Formula 1® Team are giving fans the keys to their wildest dreams with the launch of a global competition for the second half of the 2026 F1 season. Starting today, adult Velo & motorsport fans are invited to share their most creative and original fan dreams, for the opportunity to see them brought to life later in the season as fan-inspired unforgettable experiences*. Whether it's spending a night sleeping amongst historic cars at the iconic McLaren Technology Centre, designing custom merchandise, or sitting down for dinner with McLaren Mastercard Formula 1® Team CEO Zak Brown - no dream is too big. This year's competition is built entirely around turning fan imagination into reality, with original ideas to put fans front and centre. The competition marks the return of the Live Your Fandom campaign, where for a second year, Velo - the leading nicotine pouch brand in Europe** made for true originals - has joined forces with the McLaren Mastercard Formula 1® Team to bring more moments of originality to motorsport fans. To get the wheels turning, McLaren Mastercard Formula 1® Team drivers, Lando Norris and Oscar Piastri have teamed up for a launch film, calling on fans to think bigger, dream louder, and get their boldest ideas on the grid. Packed with cheeky nods to iconic Formula 1 moments and fan-favourite inside jokes, the film challenges fans to submit the dream experience