Veritone Maps AI Growth Push as Oracle Partnership Targets Cost Savings Veritone VERI used a July 7 investor webcast to outline its strategy across artificial intelligence, data management, media, public sector and talent acquisition, with executives emphasizing the company’s focus on unstructured data and AI-enabled workflows. Ryan Steelberg, Veritone’s CEO and president, said the company was founded to address the growing volume of unstructured data, including video, audio, images and documents. He said Veritone’s proprietary AI operating system, aiWARE, supports a portfolio of applications designed to help organizations turn that data into intelligence, efficiency and revenue. “AI needs high-quality data to deliver meaningful outcomes, and organizations need AI to make sense of the massive amounts of data they already possess,” Steelberg said. He described Veritone as positioned at the intersection of AI and data, serving customers in media, entertainment, sports, public sector and talent acquisition. Commercial Business Focuses on Media, Sports and Archives Sean King, Veritone’s chief revenue officer, said the company’s commercial business helps organizations ingest, organize, understand, manage and monetize unstructured media data. He said the customer base is concentrated in global media and broadcast networks, professional sports organizations, and production studios and content archives. King said the business generates revenue through a hybrid model that includes SaaS subscriptions, consumption-based pricing, managed services, content licensing and professional services. He said the model provides recurring revenue while allowing Veritone to scale with customer usage. Executives highlighted Veritone Digital Media Hub, or DMH, as a core product for content management and monetization. Alyssa Clemson, senior product manager at Veritone, said DMH automatically identifies people, brands, text and other details in media assets, making content searchable and usable for licensing and distribution workflows. She said the product is being expanded into a self-service experience designed to make enterprise AI capabilities available