We didn't grow up on social media. We grew up on digital nicotine. I don’t remember much of my life before social media. It took over in seventh grade and my individual style started bending toward whatever the algorithm pushed to the top. My wants were no longer my own but reflections of what Instagram, Facebook, Snapchat, and YouTube algorithmically advertised as desirable. Sleepovers that used to be chaotic with pillow fights and hide‑and-seek were replaced by late‑night scrolling sessions, my friends and I quietly measuring ourselves against everyone else. Social media was supposed to give my generation a lifeline: A way to stay close, to find community, to express ourselves. Instead, tech executives created digital nicotine instead of real digital communities, engineered to tap into our insecurities and keep us coming back. By the time we realized what it was doing to us, it already felt impossible to put it down. Infinite scroll, autoplay that makes stopping feel like an interruption, notifications calibrated to pull us back at our most vulnerable moments — these weren’t accidents. They were design decisions. Decisions meant to keep us hooked. You May Also Like Now, for the first time, Big Tech executives have been forced to defend those design decisions in court, and a jury has made something clear: This harm was real and not accidental. The verdict marks a turning point, a signal that the era of Big Tech operating without consequence is beginning to crack. But even before that verdict, something bigger had already started to shift. Inside that courtroom, one young plaintiff was barging through doors that were never meant to open. She made visible what millions of us lived through silently. And she is not alone. We see ourselves in her. We see our friends. We see the filtered
We didn't grow up on social media. We grew up on digital nicotine.
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