Weibo hat die Bildsuchfunktion eingeführt, aber der Preis dafür könnte das Verlust des "Lebendigkeitseindrucks" sein. Recently, the Weibo team announced that the image search function has officially gone online. It is known that this function includes three core capabilities: intelligent image recognition, discovery of similar images, and tracking of blog screenshots. In intelligent image recognition, the image search on Weibo can accurately recognize public personalities, anime characters, popular tourist attractions and other content, and analyze the scene and background information with one click. The ability to discover similar images helps users find related content from the same series, with the same character or in the same scene. The screenshot tracking function means that users can directly access the original post after uploading a blog screenshot. Considering the product functions, the image search on Weibo is not an innovation. Many Internet platforms have already implemented similar functions. The development of AI technology also supports the user experience of such functions. However, in the current situation of Weibo, this measure may not only aim to keep up with the competitors. Although the net result for shareholders in 2025 increased by 49% compared to the previous year, Weibo's revenue growth remained essentially the same. Businesses such as advertising and value - added services are still under pressure. More importantly, the number of Weibo users continues to decline. It is known that the monthly active users of Weibo in December 2025 were 567 million (590 million in the same period of the previous year), and the daily active users were 252 million (260 million in the same period of the previous year). The reason is that compared with the strong performance of short - video platforms, Weibo as a community is more dependent on interesting content for user engagement. Together with the usage habit