What Disney Knows About You As Soon As You Enter The Park For many, the appeal of Disney theme parks is the escape from the real world into fantasy, and its sense of care-free security. When you're at a Disney park, you're in a bubble, and in that bubble everything runs smoothly and feels personalized, like magic. So, in an increasingly technological world, Disney Parks rely heavily on data collection to provide visitors with that special experience they dream of, in a seemingly worry-free zone. Before even entering a Disney park, guests can choose from different apps and devices to make their visit more convenient and personal. Although for some, the excessive planning is one of the reasons to avoid taking a Disney vacation, the different park apps can help organize your day or entire trip. Once you hit the park, the app allows you to see ride wait times, order and pay for food, and find the nearest bathroom. The MagicBand+ wrist device — available in the U.S. and some international locations like the U.K. — can save your credit or debit card, tickets, and reservations, so you never have to reach for a wallet or your phone. The catch is, all of these tools can collect data, including rides you take and purchases you make, so Disney can track what's popular and profitable, as well as tailor your in-app park experience by knowing your past preferences and choices. Depending on how you use them, these apps and devices hold all of that data plus info like your name and address. Disney parks utilizes various technologies — including biometric fingerprints, face scanning, and GPS — to shorten lines, prevent ticket fraud, and display in-app walking directions around the park by knowing your specific location (much like Google Maps would).