The same electrophoretic ink that allows a Kindle to show crisp text without draining its battery is now being embedded into the exterior body panels of a BMW. The company made it official last week in Beijing, where it unveiled the iX3 Flow Edition — the first series-ready production automobile to incorporate E Ink’s color-shifting Prism technology directly into its bodywork. It is a moment the Billerica, Mass.-based E Ink Corporation has been building toward for years, through a series of increasingly ambitious concept collaborations with BMW that began with a black-and-white prototype at CES in Las Vegas in 2022. The iX3 Flow Edition, shown at the Beijing Auto Show on April 24, is something different: not a concept, not a one-off for the auto-show circuit, but a vehicle that has passed BMW’s full battery of engineering and durability tests, and is intended as a scalable template for future models. How the Technology Works To understand what makes the iX3 Flow Edition possible, it helps to understand what E Ink actually is — and what it is not. E Ink Corporation was spun out of the MIT Media Lab in 1997 to commercialize a technology it calls electrophoretic ink — electronically charged particles suspended in a medium that responds to electrical signals. Most people have encountered the result without knowing it: the matte, paper-like screen on a Kindle or Nook is electrophoretic ink at work. The physics are elegantly simple. Millions of microscopic capsules, each containing charged pigment particles — some dark, some light, some colored — are embedded in a thin, flexible film. Apply a voltage, and the particles migrate: light ones to the surface, dark ones to the back, or in the case of color variants, any hue in a programmable spectrum. Remove the voltage, and the image
What Will Your BMW and Your E-Reader Have in Common?
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