Interview with Gonzalo Alonso As digital interactions expand, organisations are rethinking trust, identity, and fraud prevention to balance security, privacy, and seamless customer experiences. Digital trust is becoming central to how organisations protect users, prevent fraud, and build long-term customer confidence in an increasingly connected world. Gonzalo Alonso discusses how identity, cybersecurity, and trust infrastructure are evolving alongside AI, digital platforms, and stricter regulatory expectations across global markets. You have worked at the forefront of major technology shifts. What personal experiences shaped the way you think about trust and safety in the digital world today? One thing becomes very clear when you spend enough time around technology transformation: every major wave of innovation creates extraordinary opportunity, but also introduces entirely new forms of risk. People adopt technology when they feel empowered by it. They reject it when they feel exposed by it. I have seen this repeatedly. The internet changed how people access information. Mobile transformed how people interact. Cloud changed how businesses operate. AI is now reshaping how decisions are made. Every leap forward makes the world more connected, but also expands the surface area for fraud, manipulation and misuse. What has shaped my perspective is seeing how quickly trust becomes the deciding factor in whether innovation succeeds or fails. People adopt technology when they feel empowered by it. They reject it when they feel exposed by it. Today we generate more digital interactions in a day than previous generations generated in months. Yet many of the trust mechanisms behind those interactions were designed decades ago. Trust has become infrastructure. Digital trust is no longer a security problem sitting inside an IT department. It is becoming a business problem, a societal problem and increasingly a competitive advantage. Trust used to sit in institutions. Today it increasingly sits in experiences.