Why resilience is now a core responsibility for connectivity partners As organizations rely more on AI, IoT and cloud-based systems, secure and resilient connectivity becomes essential to prevent lost sales and protect customer trust Periods of high demand, whether driven by seasonal spikes, major events, or unexpected surges in usage, are no longer just a test for end-user organizations. They are also a direct test of the partners and providers responsible for keeping critical systems running. When things go wrong during these high-pressure periods, the impact can be significant. The 2025 cyber attack on Marks & Spencer reportedly affected its H1 2025 performance, while the effects of the Jaguar Land Rover attack rippled across its supply chain. As IT environments become more distributed and interconnected, the responsibility for maintaining uptime, performance, and security increasingly sits with Managed Service Providers (MSPs), network providers, and other channel partners. When outages or cyber incidents occur, customers expect immediate response, rapid recovery, and minimal disruption. From service provider to operational owner Rapid digital transformation is sweeping across businesses, with 94% of private sector IT leaders being familiar with smart spaces. Modern environments rely on a complex mix of cloud platforms, IoT devices, remote endpoints, and real-time applications. These systems are deeply interconnected, with network performance underpinning every business function – so the need for strong, secure connectivity has grown in parallel. MSPs are no longer just providers; they are embedded within customer operations. When something fails, they are expected to respond, coordinate, and resolve issues as part of a broader operational responsibility. Complexity at scale Today’s IT environments are more complex - and more fragile - than ever. During peak trading periods, network traffic can surge unpredictably, cloud services must scale in real time, distributed workforces require secure, reliable access, and connected devices continuously