When you buy a new car today, you're not just buying a vehicle. You're signing up for something closer to a subscription surveillance service, except you don't get a discount for participating, and nobody asks for your permission. The comparison to smart TVs isn't a stretch. Before Walmart completed its acquisition of the company, Vizio’s financial reports revealed that the majority of its gross profit came from selling viewer data and advertising, not from selling physical televisions. New vehicles now operate on a similar model, and most drivers have no idea it's happening. Like TVs, the hardware (i.e., your car) is one thing, but your driving habits might be the actual product. What your car is collecting "Privacy nightmare on wheels" Modern connected vehicles are packed with sensors, cameras, microphones, GPS systems, and onboard computers. Many of these systems are twofold: they keep the vehicle in a safe working condition and serve the driver on a daily commute, but they can also serve the manufacturer and its end goals. Your car can log where you go, when you leave, how hard you brake, how often you speed, and whether you drive during the day or night. Some systems go further. Cameras monitor facial expressions to detect drowsy or distracted driving, issuing a warning when you look away from the road for too long. Always-on microphones capture audio inside the cabin. When you connect your smartphone, the vehicle can pull your contact list, call history, and text messages, linking them back to your account with the manufacturer. A Mozilla Foundation report, titled *Privacy Not Included, found that none of the 25 major automakers it assessed met basic standards for data transparency, user control, or security. The researchers found that 84% of those brands share or sell driver data, and 92% give