Summary - What the Car Buyer Journey Study reveals about how buyers expect deals to work - How digital progress and AI are reshaping expectations at your deal desk - What you can do to execute smarter, more connected deals today Buyer satisfaction is at an all-time high. More steps are happening digitally. And shoppers who use AI report greater trust and confidence in the deal. That’s not a coincidence. The latest Car Buyer Journey Study shows how buyer expectations are reshaping the path to purchase. But the biggest takeaway is not just how shoppers behave. It is what those behaviors demand from the deal desk. Here is what the study signals about smarter deal execution and what you can do next. 1. Buyer satisfaction is at an all-time high Buyer satisfaction may be at an all-time high, but that doesn’t mean they’re easier to please. It means your buyer’s expectations are clearer, sharper, and less forgiving when execution falls short. The reality? Consistency matters more than ever. When numbers change unexpectedly, steps feel disconnected, or the deal becomes harder to follow, buyers notice. And satisfaction erodes faster than it did in the past. What the Car Buyer Journey Study Reveals The bar for execution has been raised. As buyer satisfaction climbs, tolerance for friction drops. Small gaps stand out more clearly. Misalignment between teams, tools, or steps creates doubt where confidence should exist. Your deal desk plays a larger role than ever in reinforcing clarity and trust. It is no longer just the place where deals are finalized. It is where expectations are either met or missed. Satisfaction is now table stakes. Execution gaps are more visible than ever. Your Opportunity Buyers expect alignment, transparency, and consistency at every step—and they hold the deal desk accountable for delivering it.