Hyundai keeps setting sales records. It seems like every time a month or a quarter wraps up, the South Korean brand announces some kind of sales record. Selling vehicles is certainly good, but sales don't always equal profits. And on that front, Hyundai has a very different story to tell. How different is the story? It's safe to say Hyundai executives are going over the numbers and working out ways to improve the bottom line, because the finances aren't setting any records. The big takeaway is that competition from Chinese rivals has hurt demand for Hyundai in Europe and Asia, which is a problem nearly all major automakers have to deal with. But Hyundai has plenty of other issues that are going to make the rest of the year just as tough to generate satisfying figures for shareholders. A Concerning Drop In Operating Profit Hyundai is still taking in plenty of money. Operating profit for the company was 2.85 trillion won ($1.9 billion), which is still substantial to say the least. But it's well short of analyst estimates of 3.1 trillion won ($2.1 billion). Moreover, second-quarter operating profit was down nearly 21% globally, at a time when it's setting sales records in the US, one of the largest automotive markets in the world. That's a big problem for Hyundai. That's because things aren't as rosy in other markets. Global deliveries for the first quarter were close to 991,000, down 6.9% from a year ago, with global retail sales falling 4.2% in the quarter. Mainly, that's through a 7% drop in sales for Europe and a 33% downturn in China. The news is decent for India and the US for Hyundai, with a 7% rise and 4 percent rise respectively. However, US tariffs are still hurting, with Hyundai claiming the tariffs